Demonstration and Product Handling

7.1 Demonstration Techniques

Effective demonstration is crucial for showcasing the unique features of EKOM products. Below are detailed steps and techniques for demonstrating EKOM’s incense products to potential customers:

Preparation:

1. Gather Necessary Materials:
   • EKOM incense products (agarbattis with bamboo, agarbattis without bamboo, conical dhoops, powder hawan)
   • Lighter or matches
   • Product catalog
   • Sample packs
   • QR code for digital catalog access
2. Set Up the Demonstration Area:
   • Ensure the area is clean and free from distractions.
   • Arrange the products neatly on a table or display stand.
   • Place a small fan nearby to show the minimal smoke emission if needed.

Introduction:

1. Begin with a Warm Welcome:
   • “Good [morning/afternoon/evening], thank you for taking the time to learn about EKOM’s innovative incense products. My name is [Your Name], and I’m excited to share how our products can benefit you and your customers.”
2. Provide an Overview:
   • “EKOM is dedicated to providing eco-friendly, low-fuming incense products that prioritize health and sustainability. Our products are designed to emit 50% less smoke, ensuring a healthier environment for users.”

Product Demonstration:

1. Introduce the Product Line:
   • “Here, we have our range of agarbattis and dhoops. Let me show you how they work.”
2. Demonstrate Lighting the Incense:
   • “First, I’ll light an EKOM agarbatti with a bamboo stick.”
   • Light the agarbatti and hold it in front of the customer.
   • “As you can see, the smoke produced is minimal, ensuring a cleaner and healthier air quality.”
3. Explain the Benefits as the Incense Burns:
   • “Notice the soothing fragrance. EKOM uses natural ingredients and avoids harmful chemicals, making our incense safe for daily use. This is particularly important for individuals who experience headaches or respiratory issues from traditional agarbattis.”
4. Showcase the Conical Dhoop:
   • “Next, let’s try the conical dhoop.”
   • Light the dhoop and place it on a suitable holder.
   • “Our conical dhoop provides an intense fragrance while still emitting minimal smoke. It’s perfect for creating a serene and relaxing atmosphere.”
5. Present the Powder Hawan:
   • “Lastly, our powder hawan is a unique product made from 30-40 herbs and cow ghee.”
   • Demonstrate how to use the paper cone for easy application.
   • “This product allows users to perform a hawan ritual at home, enjoying the benefits of traditional practices with convenience and ease.”

Engage the Customer:

1. Encourage Interaction:
   • “Would you like to try lighting an agarbatti or dhoop yourself? Feel free to experience the minimal smoke and natural fragrance firsthand.”
2. Answer Questions:
   • Be prepared to answer any questions about the product composition, health benefits, and environmental impact.
   • “Do you have any questions about our products? I’m here to provide all the information you need.”

Closing the Demonstration:

1. Provide Samples:
   • “I’d like to offer you a sample pack so you can experience the benefits of EKOM products at your convenience.”
   • Hand over the sample pack along with the QR code for the digital catalog.
2. Emphasize Key Points:
   • “Remember, EKOM products are designed to improve air quality, promote health, and support sustainability. By choosing EKOM, you are making a positive impact on both your well-being and the environment.”
3. Encourage the Next Steps:
   • “If you’re interested in placing an order or need more information, please don’t hesitate to reach out. We offer competitive pricing and reliable shipping, ensuring you receive the best service.”