Introduction to EKOM
1.1 Company Overview
EKOM was founded by Rupesh Jindal and Kanti Mohan Goswami, two industry veterans with over 20 years of experience in the BKM (B2C) market. Rupesh Jindal is responsible for sales and support, ensuring customer satisfaction and business growth, while Kanti Mohan Goswami manages the technical aspects, focusing on product development and innovation. The company embarked on its main venture, EKOM, two years ago with a clear mission: to provide high-quality, eco-friendly, low-fuming incense products that promote health and sustainability.
1.2 Genesis of EKOM
- The idea for EKOM originated from an increasing awareness about health and immunity. As people began prioritizing their well-being, the demand for quality products that support a healthy lifestyle grew. The founders identified a significant gap in the market: although there was a high demand for incense products, many existing options contained harmful chemicals and produced excessive smoke, causing respiratory issues and discomfort. EKOM was established to address this issue by offering eco-friendly incense products that are safe, sustainable, and health-conscious.
- During their research, the founders discovered that many people using traditional agarbattis experienced difficulty breathing due to the heavy smoke and harmful fumes. This motivated them to create a product line with 50% less smoke and non-toxic fumes, ensuring a healthier and more pleasant experience for users.
- In the real world, many individuals who used conventional agarbattis reported issues such as difficulty breathing and headaches due to the excessive smoke produced. This real-world feedback was a driving force behind EKOM’s creation. The goal was to develop incense products that emit significantly less smoke, thereby reducing the potential health risks associated with traditional agarbattis. EKOM’s products achieve this by using eco-friendly, low-fuming alternatives that are better for both the environment and human health.
- EKOM’s commitment to quality and sustainability is reflected in every aspect of its products. By avoiding harmful chemicals and focusing on natural ingredients, EKOM ensures that their incense products not only smell good but also contribute positively to the user’s health and the environment.
