Market Positioning and Objections
4.1 Unique Selling Propositions (USPs)
EKOM products are distinguished by their health-conscious and eco-friendly attributes. They are designed to have no harmful impact on users’ health, making them ideal for regular use. The company’s commitment to sustainability is evident in both product composition and packaging. Furthermore, EKOM offers high-quality products at competitive prices, providing excellent value compared to similar products in the market.
4.2 Addressing Market Objections
One common objection from the market is the price of EKOM products. It is important to emphasize the quality and health benefits of EKOM products compared to cheaper, harmful alternatives. While lower-priced products may release harmful chemicals and gases, EKOM products are fully eco-friendly and safe.
Another objection relates to the fragrance coverage. Some customers expect the fragrance to cover a vast area, but this can often lead to an overwhelming scent that negatively impacts health. EKOM products are designed to cover an ideal area, providing a soothing fragrance without creating excessive smoke or overpowering the surroundings. This makes them particularly suitable for places with air conditioning and duct systems, where minimal smoke is crucial to avoid triggering alarms or causing discomfort.
To further assist the sales team in addressing these objections, EKOM provides demo videos comparing their products to competitors. These videos illustrate the significant differences in smoke production and overall product quality, helping to highlight EKOM’s advantages.
4.3 Target Market
EKOM targets specific regions and store types to maximize market penetration. The primary areas include South Delhi, Central Delhi, RK Puram, and Hauz Khas. The focus is on grocery stores, larger stores, supermarkets, organic stores, health product stores, and ayurvedic stores, where customers are likely to appreciate the health and environmental benefits of EKOM products.
Our products are especially suitable for places with air conditioning and ducts, where even a little smoke can cause issues. EKOM’s low-fume incense ensures that such environments remain comfortable and free from excessive smoke.
