Sales Strategy and Target Market

6.1 Target Locations

EKOM targets specific regions and store types to maximize market penetration. The primary areas include South Delhi, Central Delhi, RK Puram, and Hauz Khas. The focus is on grocery stores, larger stores, supermarkets, organic stores, health product stores, and ayurvedic stores, where customers are likely to appreciate the health and environmental benefits of EKOM products.

6.2 Sales Pitch

Introduction: “Hello, my name is [Your Name], and I am a representative of EKOM. We are a company dedicated to creating high-quality, eco-friendly incense products that prioritize both your health and the environment.”

• Identifying the Problem: “In today’s market, many incense products contain harmful chemicals and produce excessive smoke, leading to respiratory issues and discomfort. Have you ever experienced or heard from your customers about headaches or breathing difficulties caused by traditional agarbattis?”
• Presenting the Solution: “EKOM was created to address these exact issues. Our products are designed to emit 50% less smoke, ensuring a healthier experience for users. We use natural ingredients and avoid harmful chemicals, making our incense safe for daily use. With EKOM, you can enjoy a pleasant fragrance without the negative health impacts.”
• Highlighting Benefits: “Our agarbattis and dhoops not only smell great but are also better for your health and the environment. They produce minimal visible smoke, reducing air pollution and preventing respiratory problems. Additionally, our sustainable packaging ensures we minimize our environmental footprint.”
• Demonstration: “Allow me to show you how our products work. [Light an EKOM agarbatti or dhoop.] Notice the minimal smoke and the soothing, natural fragrance. This is what sets EKOM apart from other brands.”
• Customer Engagement: “Imagine offering your customers a product that not only smells wonderful but also supports their health. Our incense is perfect for enclosed spaces like homes and offices, where traditional agarbattis can be overwhelming. EKOM products provide a light, soothing fragrance ideal for relaxation and meditation.”
• Overcoming Objections: “Some may think our products are priced higher than traditional options. However, the benefits of using a safer, eco-friendly product are immense. While cheaper products may contain harmful chemicals, EKOM offers a healthier alternative at a competitive price. Additionally, our fragrances are designed to cover an ideal area without overwhelming the senses, ensuring a balanced and pleasant experience.”
• Closing the Sale: “I invite you to offer EKOM products to your customers. By choosing EKOM, you are promoting a healthier lifestyle and a cleaner environment. Would you be interested in placing an order today? We also offer product samples and a QR code for easy access to our catalog and ordering process.”
• Order Process: “Once you decide on the quantity, I will record your order in our SalesTrack application and provide a QR code for payment. After payment confirmation, we will ensure prompt shipment from our Chandigarh center, with tracking details provided for transparency.”